Kari Traa

Let’s go, girls! This Norwegian women’s sportswear brand isn’t just about looking good—it’s about getting after it.

Built for her, by her, Kari Traa is crushing it in women’s active apparel. The brand inspires women worldwide to move with confidence, from ski slopes to mountain trails. We’re admittedly part of their cult following—personally (and professionally) obsessed with this brand.

We bring the hype and are proud of the brand awareness we’ve helped grow in the US market through strategic planning, PR, influencer, partnerships and events.

services provided

Influencer MarketingMedia EventsPublicity & Media Relations

Since 2019, we've been Kari girls. We love working with a brand who matches our energy and passion for women in the outdoors.

Kari Traa is one of the largest women’s sportswear brands in Europe, but breaking into the U.S. market requires a bold, strategic push. For more than five years, we’ve been supporting the brand’s expansion—leveraging PR, media events, influencer experiences, and strategic partnerships to introduce U.S. consumers to this Norwegian powerhouse.

From NYC showrooms, experiential influencer and press events, consumer pop-up shops, campaign photoshoots (and amateur shoots!), media ski tests and après experiences, we help make sure the vibrant Kari Traa energy translates from Norway to the US.

Some of our favorite press quotes from 2024:

“Who says your base layers can’t be stylish? This chic base layer top with matching high-waist bottoms, crafted from 100 percent merino wool, comes in an array of Nordic-inspired floral prints in various colors. The brand is the brainchild of three-time Olympic medalist Kari Traa, a promising guarantee for warmth on the slopes and beyond.” – Travel + Leisure
“Anyone who knows me knows I will simply not shut up about Kari Traa’s Scandinavian-inspired base layers—they’re my go-to for skiing, ice fishing, car camping, and really just about anything I do outside in the cold. The Voss Long Sleeve and matching Mix Pants ($170) up the ante on coziness with a blend of merino wool and cashmere, and the effect feels like butter on bare skin.” – Well + Good
“The patterns and colorways are beautiful, referencing Nordic ski culture without too much kitsch. I find them to be both very warm and very glamorous: Traa’s matching pieces are so flatteringly form fitting that you will quite literally feel like stupid sexy Flanders on the slopes.” – New York Magazine

Also, don’t forget to take a peek at Kari Traa’s sponsorship of TrailBlazeHer – a new YouTube channel specifically for women in the outdoors.

The women at Big Fish are absolutely incredible. They are constantly bringing the necessary stoke to help grow the Kari Traa brand in North America and are always willing to run with our crazy ideas and make things happen quick. I look forward to working with them for years to come!