ALTRA

From niche trail runners to mainstream must-have—Altra hit its stride in publicity and media relations.

Altra had a cult following among hardcore runners, so we continued to own its own backyard, but also hit the mainstream. As their PR agency for four years, we secured top-tier media placements, activated standout brand experiences, turned editors into believers

and even supported social media and community management. We landed Altra in Vogue, WSJ, Women’s Health, Runner’s World, and more. The result? A brand that’s not just for runners—but for everyone who moves.

services provided

Community ManagementMedia EventsMedia MailersPublicity & Media RelationsSocial Media Marketing

Now, Altra isn’t just for hardcore trail runners—it’s becoming a household name in performance footwear.

In 2024 alone, we secured 1,400+ media placements, 11B+ impressions, $23M in ad value. We hosted 7 press experiences from Colorado to NYC. Altra is now a fixture in major media, earning industry awards and winning over new audiences.

Recent coverage highlights include:

Wall Street Journal, Why The Best Hiking Boot is Actually A Sneaker
SELF, Altra FWD Experience Review: Its First Low-Drop Running Shoe Is a Beginner Friendly Option
WWD, Elite Runner Kara Goucher Steps Out to Support Dystonia
Women’s Health, 2024 Sneaker Awards, Best Trail Shoes
VOGUE, Best Running Shoes for Women in 2025
Runner’s World, Alysia Montaño Looking Forward to Receiving Her Medal That is Rightfully Hers
Men’s Health 2024 Sneaker Awards, Best Trail Shoes
GQ, Best Trail Running Shoes for Men
RUN by Outside, Tara Dower Signs Record Breaking Deal with Altra

A robust media relations program, our toolbox with press was expansive. We were able to leverage athlete storytelling, product launch and collaboration reviews, interviews with executive leadership and more.

From media experiences to mailers, we had multiple touch points with media per month from virtual to in-person experiences both in showroom settings, as well as experiential settings like trail runs, park runs and happy hours and more.

"I’ve had the pleasure of working with Big Fish Collective, and I couldn’t be more impressed with their professionalism, creativity, and dedication to the brand. The team understands the brand’s voice and executes a PR strategy that has not only elevated our image but continues to deliver tangible results. Their team is incredibly responsive, detail-oriented, and always ahead of the curve with innovative ideas. Thanks to their efforts, we’ve seen increased media coverage and stronger relationships with key media."