
From securing major press in Vogue, WIRED, and Forbes to producing launch-ready video content, we helped Maho Shades claim its space in the premium eyewear market.
Maho Shades has it all— a heart-felt founder story, fashion-forward designs, premium materials, and cutting-edge technology—they just needed the right spotlight. We first stepped in to drive their PR strategy, securing standout media coverage that positioned Maho as a must-have in the luxury eyewear space.
From landing them in Vogue, WIRED, Forbes, and Real Simple to crafting compelling brand storytelling, we helped Maho Shades claim its place in the premium eyewear market.
In addition to publicity and media relations efforts like pitching, mailers and events, we also helped level-up their branding and identity with new messaging and positioning, visual identity, a new website and some video content to help promote a new sunglass technology.

Work-from-home was a new state of mind in 2020. Maho's first blue light glasses launched, and caught the attention of some big hitters.
"I can't recommend the team at Big Fish highly enough. From strategy to execution, they handled all the heavy lifting for our PR marketing plan with precision and expertise. Their thorough research and genuine belief in our product made all the difference, resulting in impactful press hits for Maho. If you're looking for a PR team with the right contacts and a knack for securing ideal placements, you've come to the right place."

JORDAN POSTON
Former Marketing Director at Maho Shades