Rachel started her career in the marketing and PR agency world and has never looked back. Fast-paced, creative and always evolving, she has worked in so many industries she’s lost count. From consumer products to tech, outdoor, watersports, textiles, pet, fitness, building, construction, and more.

Rachel started full-time in the agency world at 21. By 24, she was leading her previous agency’s North Carolina branch. At 26, she opened its first Denver location. Always working in full-service capacities, Rachel’s mind flexes between marketing and PR strategies, and puts the puzzle pieces together so everything works advantageously.

Rachel earned her degree from the University of North Carolina Wilmington in communication studies, with a minor in digital arts. She can be found adventuring, traveling and doing ridiculous things with her husband Jeff and their two kiddos. She’s always thirsty for the ocean – salt water is in her roots – and has a new-found insatiable hunger for the mountains.

Clara grew up on the water surfing, swimming and sailing in South Florida. An avid fitness buff, when she’s not cycling or running, she’s doing yoga or finding some unique way to stay active from working out in parks to running stairs.

Clara earned her Bachelor’s Degree in Communication from the College of Charleston in South Carolina. After graduation and a year of living in Florida again, Clara returned to Charleston to pursue a career in public relations. She was introduced to the outdoor industry and offered a position with a boutique agency, where she ran the Hydro Flask account, handling day-to-day media relations, planning media trips, attending trade shows/showrooms and creating strategies to elevate the story and mission of the brand. Now, the outdoor industry is forever a part of her life. When not flexing her PR muscles, you can find Clara supporting expecting mamas as a Doula, running roads and trails, or finding a body of water to swim in.

Kelly’s career has included a diverse range of roles on the brand, publisher, and agency sides, giving her a well-rounded perspective at the intersection of marketing and PR. Her experience spans industries including travel, CPG, e-commerce/retail, sports marketing, SaaS, healthcare, and real estate, but she’s especially passionate about working with brands in the outdoor and active lifestyle space. She currently heads up the agency’s affiliate PR program, thanks to her unique background of working on the publisher side in affiliate marketing. 

Kelly earned a Bachelor’s Degree in Social Sciences & Organizational Studies from the University of Oklahoma (Boomer Sooner!) and currently makes her home in Taos, NM. Outside of work, you can find her at the yoga studio or skiing, hiking, and camping with her partner, Mike, and their dog, Stella.

Born and raised in Mississippi, with extended stints in the lowcountry of South Carolina and the Green Mountains of Vermont— Melissa always feels at home in an eastern forest. She has spent the last nine years of her career at the intersection of public relations and digital marketing for top brands in the outdoor, hospitality, travel and natural products industries.

Having worked on both the agency and in-house side of the equation, Melissa is a skilled communications strategist with a human approach to brand storytelling. She loves working with passionate people and brands who bring curiosity, environmental responsibility, and a sense of adventure to the table each day.

A nature nerd at heart, Melissa can usually be found running, hiking, and birding on nearby trails.

Kelly Lorenzen is a Colorado native turned Swedish expat. With over a decade of experience in data, finance and analytics, she’s Big Fish’s resident research and data nerd. She specializes in competitive analysis, media monitoring, ROI measurement, and more. Whether it’s identifying emerging industry trends, conducting in-depth research, or documenting, measuring and reporting, she’s always helping the team make smart, data-driven decisions. When not behind some of our favorite PR, influencer and affiliate marketing platforms, Kelly enjoys outdoor adventures in Sweden with her husband, kids and sweet Frenchie, Luna.

Amy has spent the last two decades helping businesses look their best. She’s an award-winning designer with a knack for reading minds and creating delightful visual experiences. Her solution-focused approach makes her someone you’ll want in any room.When she’s not strategically building brands, you can find her adventuring—traveling the world, waterfall hiking, shark teeth hunting, sand, sun, sea—repeat.

As part of Big Fish Collective, she has her hands in the agency’s design and creative, while also running her full-service creative studio – Maxwell Design.